What is Content Helpfulness? The last three Google algorithm updates have all been around something called Content Helpfulness. To best understand what it is, let’s get the definition straight from the source. To measure Content Helpfulness, Google has...
Authenticity & Expertise: Your Unique Advantage At SearchTides, our thesis is that with the cost of creating good content is going to go to zero. As in zero dollars to create quality content. In the (probably sooner than we think) future land of ChatGPT-7,...
Let’s talk about what’s working right now… In today’s content creation world, we recommend our clients consider: How do you insert your experience into what you’re doing? How do you insert expertise into what you’re doing? And how...
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