A Deep Dive Into Algorithms

A Deep Dive Into Algorithms

How to Deconstruct a Search Engine 1. Crawl millions of search result pages.2. Catalog them based on thousands of ranking factors.3. See behind the curtain.   The Common Problem The common problem with SEO comes from a common way of doing things – when people...
Using Data to Win Rankings and Revenue

Using Data to Win Rankings and Revenue

Best Practices for Link Building We know that link building is hard. It’s challenging to do and it’s very brute force. So, how should we still think about it in today’s age? The answer is two-fold. Pay attention to What Google Prioritizes First, base...