Choose a topic:
A Deep Dive Into Algorithms
How to Deconstruct a Search Engine 1. Crawl millions of search result pages.2. Catalog them based on thousands of ranking factors.3. See behind the curtain. The Common Problem The common problem with SEO comes from a common way of doing things – when people...
3 Key Points Your Content Needs to Address
High-Ranking Content starts with a plan That's right, an actual plan. Not just the superficial stuff. You need a plan for more than just your super heavy bottom-of-funnel commercial intent keywords. You need a plan for more than just those two or five blog posts that...
Troubleshooting SEO Rankings Drop
Did your SEO ranking tank? Try this: Determine if the theme (or type) of your search result just changed. Let us explain: Over time, there have been a lot of different queries that used to have one type of answer as a response. For example, comparison pages....
SEO Ranking Standard are Rising: Expertise & Experience
When content creation is easier than ever, how will Google choose who's #1? At SearchTides, our thesis is that the cost of creating good content is going to go to zero. As in zero dollars. With AI, content is easier than ever to generate. And eventually, when we'll be...
Short vs. Long Term SEO
Preparing for an Algorithm Update People always ask: "How do you prepare for an algorithm update?" The cheap answer is: You have access to crawl logs from tens of millions of search results pages, You analog the data, You put them into correlation studies, And...
Understanding Content Helpfulness
What is Content Helpfulness? The last three Google algorithm updates have all been around something called Content Helpfulness. To best understand what it is, let's get the definition straight from the source. To measure Content Helpfulness, Google has developed what...
The Cost of Content is Going to Zero
Authenticity & Expertise: Your Unique Advantage At SearchTides, our thesis is that with the cost of creating good content is going to go to zero. As in zero dollars to create quality content. In the (probably sooner than we think) future land of ChatGPT-7,...
Expertise & Content Efficiency
Let's talk about what's working right now... In today's content creation world, we recommend our clients consider: How do you insert your experience into what you're doing? How do you insert expertise into what you're doing? And how do you insert efficiency into what...
A Deep Dive Into Algorithms
How to Deconstruct a Search Engine 1. Crawl millions of search result pages.2. Catalog them based on thousands of ranking factors.3. See behind the curtain. The Common Problem The common problem with SEO comes from a common way of doing things – when people...
Using Data to Win Rankings and Revenue
Best Practices for Link Building We know that link building is hard. It's challenging to do and it's very brute force. So, how should we still think about it in today's age? The answer is two-fold. Pay attention to What Google Prioritizes First, base your...
A Deep Dive Into Algorithms
How to Deconstruct a Search Engine 1. Crawl millions of search result pages.2. Catalog them based on thousands of ranking factors.3. See behind the curtain. The Common Problem The common problem with SEO comes from a common way of doing things – when people...
Troubleshooting SEO Rankings Drop
Did your SEO ranking tank? Try this: Determine if the theme (or type) of your search result just changed. Let us explain: Over time, there have been a lot of different queries that used to have one type of answer as a response. For example, comparison pages....
Short vs. Long Term SEO
Preparing for an Algorithm Update People always ask: "How do you prepare for an algorithm update?" The cheap answer is: You have access to crawl logs from tens of millions of search results pages, You analog the data, You put them into correlation studies, And...
A Deep Dive Into Algorithms
How to Deconstruct a Search Engine 1. Crawl millions of search result pages.2. Catalog them based on thousands of ranking factors.3. See behind the curtain. The Common Problem The common problem with SEO comes from a common way of doing things – when people...
Subscribe