October 25, 2023

The Cost of Content is Going to Zero

Prefer to read? We’ve recapped the full video below.

Authenticity & Expertise: Your Unique Advantage


At SearchTides, our thesis is that with the cost of creating good content is going to go to zero. As in zero dollars to create quality content.

In the (probably sooner than we think) future land of ChatGPT-7, or -8, or whatever version it is, we’re going to be able to push a button and create good content. Just like that.

So, with the cost to create content approaching zero, your authenticity and expertise are more important than ever.

As you’re writing, you want to be writing through your lens of experience.
You want to be writing through your lens of expertise.

That’s why we recommend to write from the heart, don’t try to fake it. Don’t try to be something that you’re not.

In fact, we’d highly discourage people from writing about things that they don’t know about.

At the end of the day, sure you can write about whatever you want. But writing about topics where you don’t have experience or authority is unlikely to lead to real results in the future. That’s where it’s important to speak to areas of your unique expertise and experience – and to do it authentically.


Competing against AI-content

The truth is, with the future of AI-content it’s essential that our content is adding value and bringing more (something new, a unique angle, a new approach) to the table.

Because now more than ever, we as writers are competing against a better directory of information and a better aggregator of information than we mere mortals will ever be.

And our opportunity to compete and win in the AI-first world of search is largely dependent on our ability to:

  1. Write through the lens of our experience,
  2. Write through the lens of our expertise,
  3. And do so in an authentic, engaging, concise way.

That is how we play (and win) against AI-content.

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Compete and win
in the AI-first world of search.





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