How to Deconstruct a Search Engine 1. Crawl millions of search result pages.2. Catalog them based on thousands of ranking factors.3. See behind the curtain. The Common Problem The common problem with SEO comes from a common way of doing things – when people...
High-Ranking Content starts with a plan That’s right, an actual plan. Not just the superficial stuff. You need a plan for more than just your super heavy bottom-of-funnel commercial intent keywords. You need a plan for more than just those two or five blog...
Did your SEO ranking tank? Try this: Determine if the theme (or type) of your search result just changed. Let us explain: Over time, there have been a lot of different queries that used to have one type of answer as a response. For example, comparison pages....
When content creation is easier than ever, how will Google choose who’s #1? At SearchTides, our thesis is that the cost of creating good content is going to go to zero. As in zero dollars. With AI, content is easier than ever to generate. And eventually, when...
Preparing for an Algorithm Update People always ask: “How do you prepare for an algorithm update?” The cheap answer is: You have access to crawl logs from tens of millions of search results pages, You analog the data, You put them into correlation...
What is Content Helpfulness? The last three Google algorithm updates have all been around something called Content Helpfulness. To best understand what it is, let’s get the definition straight from the source. To measure Content Helpfulness, Google has...
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