When content creation is easier than ever, how will Google choose who’s #1? At SearchTides, our thesis is that the cost of creating good content is going to go to zero. As in zero dollars. With AI, content is easier than ever to generate. And eventually, when...
Preparing for an Algorithm Update People always ask: “How do you prepare for an algorithm update?” The cheap answer is: You have access to crawl logs from tens of millions of search results pages, You analog the data, You put them into correlation...
Best Practices for Link Building We know that link building is hard. It’s challenging to do and it’s very brute force. So, how should we still think about it in today’s age? The answer is two-fold. Pay attention to What Google Prioritizes First, base...
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