Short vs. Long Term SEO

Short vs. Long Term SEO

Preparing for an Algorithm Update People always ask: “How do you prepare for an algorithm update?”   The cheap answer is: You have access to crawl logs from tens of millions of search results pages, You analog the data, You put them into correlation...
Using Data to Win Rankings and Revenue

Using Data to Win Rankings and Revenue

Best Practices for Link Building We know that link building is hard. It’s challenging to do and it’s very brute force. So, how should we still think about it in today’s age? The answer is two-fold. Pay attention to What Google Prioritizes First, base...