Derek leads AI visibility at SearchTides, the work often called AI SEO, AEO or GEO: how ChatGPT, Gemini, Google AI and other answer engines understand, compare and recommend brands.
He has worked in digital marketing since 1998, when he launched his first online membership site, and has specialized in SEO since 2006. He has helped grow four SEO agencies, with deep experience in YMYL sectors such as finance and healthcare.
Derek has taught at six live SEO events with audiences of up to 900, delivered more than 300 webinars, and trained hundreds of SEOs and marketers.
Outside work, Derek plays competitive 8-ball in a pool league and has raised huskies for several generations; dog sledding is a passion. He is an avid sim racer and landscape photographer, and Halloween is his biggest event of the year: he builds interactive scares automated with AI, animatronics and projections, including a talking horror puppet that rides an RC tricycle, all aimed at giving trick-or-treaters a proper fright.
Speaking & appearances
- 2026
- 2025
- 2024
SEO Rockstars 2024
- 2019
- 2018
3xC Event: Clicks, Conversions, and Clients
Hosted by Anik Singal’s digital training platform, Lurn
- 2018
Jimmy Kelly Digital Live
- 2016
OMG Live
Derek leads AI visibility at SearchTides, the work often called AI SEO, AEO or GEO: how ChatGPT, Gemini, Google AI and other answer engines understand, compare and recommend brands.
He has worked in digital marketing since 1998, when he launched his first online membership site, and has specialized in SEO since 2006. He has helped grow four SEO agencies, with deep experience in YMYL sectors such as finance and healthcare.
Derek has taught at six live SEO events with audiences of up to 900, delivered more than 300 webinars, and trained hundreds of SEOs and marketers.
Outside work, Derek plays competitive 8-ball in a pool league and has raised huskies for several generations; dog sledding is a passion. He is an avid sim racer and landscape photographer, and Halloween is his biggest event of the year: he builds interactive scares automated with AI, animatronics and projections, including a talking horror puppet that rides an RC tricycle, all aimed at giving trick-or-treaters a proper fright.
chunk grounding
Third-party pages that confirm the credentials above. A claim AI can check against another source is a claim it will repeat.
Speaking and appearances
- 2026
SuperMarketers Podcast
The 5-Layer Framework Getting Brands Cited in ChatGPT & Google AI Mode
grounded byWatch
- 2025
- 2024
SEO Rockstars 2024
grounded byEvent page
- 2019
SEO Fight Club, Episode 14
Derek Iwasiuk and Clint Butler battle for the same keywords
grounded byWatch
- 2018
3xC Event: Clicks, Conversions, and Clients
Hosted by Anik Singal’s digital training platform, Lurn
grounded byWatch
- 2018
Jimmy Kelly Digital Live
- 2016
OMG Live
This is how answer engines break a page into chunks, entities and facts before deciding whether to cite it. Clear, specific, dated statements make good triples. See how we score it
