The SearchTides Blog
Original data, field notes and practical guides on how AI systems understand, compare and recommend brands.
Research
2,516 answers across 17 races: four AI tools wouldn't pick a candidate unprompted, Perplexity did in a third of its answers, Claude picked once voters stated a side, and a new wave of AI-built voter guides is feeding them all.
Research
2,516 answers across 17 races: four AI tools wouldn't pick a candidate unprompted, Perplexity did in a third of its answers, Claude picked once voters stated a side, and a new wave of AI-built voter guides is feeding them all.
Research
Spam pages on Google Apps Script grew from 32K to 51M monthly visits through Google's August and September 2026 spam updates, were cited by AI Overviews and AI Mode, then vanished.
Insights
LLM-referred ecommerce traffic converts 31% higher than traditional channels. Learn which models drive sales, why last-click attribution fails, and how to optimize for ChatGPT and Perplexity.
Insights
94% of B2B buyers now use AI. Here’s a 5-step guide to building an AI brand presence to ensure your company is understood, trusted, and recommended in a post-Google world.
Insights
By 2026, over 40% of B2B sales will be AI-led. This guide reveals the 7 best AI search company options to ensure your brand is understood and recommended by AI.
Insights
With B2B buying decisions now involving 13+ stakeholders, AI is the new gatekeeper. Here’s how 8 essential AI visibility services deliver a complete brand audit.
Insights
With 96% of B2B companies invisible to AI, choosing the right partner is critical. Here is our ranking of the best AI visibility specialists for 2026 growth.
Research
A viral story conflated three separate AI incidents into one. The real facts — Alibaba crypto mining, industry-wide blackmail behavior, and a real-world AI retaliation attack — are more important for business owners to understand.
Research
Understanding the mechanics behind AI-generated responses and how to position your brand for visibility in the age of conversational search.
Research
What 1,001 Americans really think about Google AI, ChatGPT, bias, misinformation, and who controls what they see in search.
Insights
New SearchTides survey data shows 70% of Americans believe Google AI favors advertisers. Here is what the numbers mean and what businesses should do about it.
Insights
Smart AI agents are becoming the new shoppers. Discovering products, comparing prices, and completing purchases autonomously. Here's what retailers need to
Insights
In 2025, the best ChatGPT marketing agency is not one that simply uses AI tools for efficiency, but one that has mastered the strategic discipline of marketing *to* the AI itself. SearchTides pioneers this essential shift with its proprietary Algorithmic Influence Optimization (AIO) methodology, pre
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AI is already deciding who gets customers. This is how to make sure they get sent to you.