
About SearchTides
Meet the team
We are strategists, writers and outreach specialists working on one problem: how AI systems understand, compare and recommend brands.
entity SearchTides @type Organization
- SearchTidesemployee15 × Personfrom schema
- SearchTidesceoDrew Schweppefrom schema
- SearchTidesdepartment4 teamsobserved
- SearchTidesknowsAboutGEO, SEO, AI visibility, citation outreach, digital PRobserved
Every profile below is a Person entity linked back to this Organization. That link is how AI connects a name it sees elsewhere to SearchTides.
How we’re organized
GEO & SEO strategymemberOf
Operations & client servicesmemberOf
Keegan DuffyHead of OperationsreportsTo ↑ KeeganDigital PRmemberOf
Link building & contentmemberOf
Julie ColeSenior Manager, SearchTides LinksreportsTo ↑ Julie
Leadership


GEO & SEO strategy



Operations & client services

Keegan Duffy
Head of Operations
- knowsAbout
- Business operations and strategy
- Organizational leadership and development
- Operational efficiency and process improvement

Casey O'Connor
Senior Account Manager
- knowsAbout
- Revenue-focused campaign management
- Cross-functional team leadership
- Client strategy

Sofia Volynets
Account Coordinator
- knowsAbout
- Process design and documentation
- Cross-functional collaboration
- Project and workflow management

Kavitha Laloo
General Administration, Finance & HR
- knowsAbout
- Business administration
- HR operations
- Financial administration
Digital PR

Jason Law
Media Relations Specialist
- knowsAbout
- Media outreach and relationship-building
- Digital PR and media placements
- Editorial strategy and content quality
Link building & content

Julie Cole
Senior Manager, SearchTides Links
- knowsAbout
- People management
- Process improvement and optimisation
- Leadership

Charlotte Graux
Content Manager
- knowsAbout
- Content operations
- Editorial quality and standards
- Team leadership and coaching


