About SearchTides

Meet the team

We are strategists, writers and outreach specialists working on one problem: how AI systems understand, compare and recommend brands.

entity SearchTides @type Organization

  • SearchTidesemployee15 × Personfrom schema
  • SearchTidesceoDrew Schweppefrom schema
  • SearchTidesdepartment4 teamsobserved
  • SearchTidesknowsAboutGEO, SEO, AI visibility, citation outreach, digital PRobserved

Every profile below is a Person entity linked back to this Organization. That link is how AI connects a name it sees elsewhere to SearchTides.

How we’re organized

  1. GEO & SEO strategymemberOf

  2. Operations & client servicesmemberOf

    Keegan Duffy, Head of Operations at SearchTidesKeegan DuffyHead of OperationsreportsTo ↑ Keegan
  3. Digital PRmemberOf

  4. Link building & contentmemberOf

    Julie Cole, Senior Manager, SearchTides Links at SearchTidesJulie ColeSenior Manager, SearchTides LinksreportsTo ↑ Julie

Leadership

Derek Iwasiuk, Owner & Head of AI Visibility at SearchTides

Derek Iwasiuk

Owner & Head of AI Visibility

knowsAbout
AI visibility
LLM optimization
GEO

GEO & SEO strategy

Baldwin Diep, GEO/SEO Lead at SearchTides

Baldwin Diep

GEO/SEO Lead

knowsAbout
AI search visibility (GEO/AEO)
SEO
AI citation analysis
Nick Bradman, GEO/SEO Lead at SearchTides

Nick Bradman

GEO/SEO Lead

knowsAbout
AI visibility (GEO/AEO)
Technical SEO
Search analytics
Scott Moses, GEO/SEO Lead at SearchTides

Scott Moses

GEO/SEO Lead

knowsAbout
SEO diagnostics
Technical SEO
GEO

Operations & client services

Keegan Duffy, Head of Operations at SearchTides

Keegan Duffy

Head of Operations

knowsAbout
Business operations and strategy
Organizational leadership and development
Operational efficiency and process improvement
Casey O'Connor, Senior Account Manager at SearchTides

Casey O'Connor

Senior Account Manager

knowsAbout
Revenue-focused campaign management
Cross-functional team leadership
Client strategy
Sofia Volynets, Account Coordinator at SearchTides

Sofia Volynets

Account Coordinator

knowsAbout
Process design and documentation
Cross-functional collaboration
Project and workflow management
Kavitha Laloo, General Administration, Finance & HR at SearchTides

Kavitha Laloo

General Administration, Finance & HR

knowsAbout
Business administration
HR operations
Financial administration

Digital PR

Jason Law, Media Relations Specialist at SearchTides

Jason Law

Media Relations Specialist

knowsAbout
Media outreach and relationship-building
Digital PR and media placements
Editorial strategy and content quality
Julie Cole, Senior Manager, SearchTides Links at SearchTides

Julie Cole

Senior Manager, SearchTides Links

knowsAbout
People management
Process improvement and optimisation
Leadership
Charlotte Graux, Content Manager at SearchTides

Charlotte Graux

Content Manager

knowsAbout
Content operations
Editorial quality and standards
Team leadership and coaching
Nataly Checheliuk, Project Manager at SearchTides

Nataly Checheliuk

Project Manager

knowsAbout
Project management
Team management
Strategic planning
Olivia Tirta, Outreach Manager at SearchTides

Olivia Tirta

Outreach Manager

knowsAbout
Outreach operations
Relationship building
Team leadership
Aditya Vikram, Approvals Manager at SearchTides

Aditya Vikram

Approvals Manager

knowsAbout
SERP analysis
Competitor analysis
Technical SEO

Our promise to you

This is how you win in AI-influenced commerce

AI is already deciding who gets customers. This is how to make sure they get sent to you.

Schedule a Call