Baldwin leads SEO and AI search visibility strategy at SearchTides, helping brands rank in search engines and earn citations in ChatGPT, Perplexity, Gemini and Google AI Overviews. He builds the measurement systems and AI agent workflows the team uses to find which content factors drive citations, then turns those findings into content and guest post guidelines for clients across finance, retail and healthcare. His work connects technical SEO, competitive intelligence and content strategy so clients can see what is moving their AI visibility and why.
Baldwin has 5 years in SEO and content strategy, with measured success building custom AI agents and citation analysis pipelines that turn AI visibility data into clear content decisions.
Based in the San Francisco Bay Area, Baldwin is also a professional photographer and loves travelling and films.
Baldwin leads SEO and AI search visibility strategy at SearchTides, helping brands rank in search engines and earn citations in ChatGPT, Perplexity, Gemini and Google AI Overviews. He builds the measurement systems and AI agent workflows the team uses to find which content factors drive citations, then turns those findings into content and guest post guidelines for clients across finance, retail and healthcare. His work connects technical SEO, competitive intelligence and content strategy so clients can see what is moving their AI visibility and why.
Baldwin has 5 years in SEO and content strategy, with measured success building custom AI agents and citation analysis pipelines that turn AI visibility data into clear content decisions.
Based in the San Francisco Bay Area, Baldwin is also a professional photographer and loves travelling and films.
This is how answer engines break a page into chunks, entities and facts before deciding whether to cite it. Clear, specific, dated statements make good triples. See how we score it
