Nick leads GEO and SEO strategy for SearchTides clients by turning search and AI visibility data from tools like Profound and Google Search Console into clear priorities, client deliverables and repeatable SOPs. He also works on the team’s AI Undercurrent scoring product and builds AI-assisted tools that speed up analysis and reporting.
Nick has 14 years in SEO, with a focus on advanced technical SEO and content marketing before moving into answer engine optimization as AI search took off. Before joining SearchTides he was a Technical Marketing Strategist at UpBuild and a Project Manager at Fractl. He is known for combining analytics, AI visibility research, creativity and hands-on development to solve problems that don’t have an off-the-shelf answer.
Nick lives in Rochester, NY and enjoys performing live music and watching sports.
Nick leads GEO and SEO strategy for SearchTides clients by turning search and AI visibility data from tools like Profound and Google Search Console into clear priorities, client deliverables and repeatable SOPs. He also works on the team’s AI Undercurrent scoring product and builds AI-assisted tools that speed up analysis and reporting.
Nick has 14 years in SEO, with a focus on advanced technical SEO and content marketing before moving into answer engine optimization as AI search took off. Before joining SearchTides he was a Technical Marketing Strategist at UpBuild and a Project Manager at Fractl. He is known for combining analytics, AI visibility research, creativity and hands-on development to solve problems that don’t have an off-the-shelf answer.
Nick lives in Rochester, NY and enjoys performing live music and watching sports.
This is how answer engines break a page into chunks, entities and facts before deciding whether to cite it. Clear, specific, dated statements make good triples. See how we score it
