66%
Of clients get promoted from working together
75%
Of clients increased their budget in the last year
4.3
Years that 6+ month
clients stay with us
3
Team members have left SearchTides in the last three years
Growth compounds faster when positioning, clarity, and structure come first.
Because in AI-driven search, brands are selected, not ranked.
Modern growth is no longer just about visibility.
It is about being correctly understood.
If AI systems misunderstand who you are, who you serve, or what makes you different, no amount of traffic, content, or links will scale efficiently.
Our Philosophy
True growth does not start with tactics.
It starts with clarity.
Most teams try to grow by adding more.
More content. More channels. More spend.
SearchTides believes growth accelerates only after the fundamentals are aligned.
When positioning is clear, language is consistent, and structure is sound, everything built on top of it works harder. Marketing compounds instead of fighting itself.
This matters even more in an AI-driven world, where systems summarize brands, compare options, and make recommendations before a human ever clicks.
What We Do
We focus on fixing how a brand is interpreted before scaling how it is promoted.
This work improves:
- How AI describes your company
- Where and when your brand is recommended
- How consistently your message is echoed across platforms
The result is growth that is easier to sustain and harder to disrupt.
How We *Do* It
Our work addresses the five inputs AI systems rely on when selecting brands.
Each layer reinforces the next. None work well in isolation.
Identity Layer
We clarify who the brand is, who it is for, and what makes it distinct.
This ensures AI systems classify the company correctly instead of grouping it with competitors or substitutes.
Language
We align brand language with the phrases AI systems repeat, summarize, and use to describe companies.
This reduces message drift and increases consistency across AI answers and third-party citations.
Distribution
We ensure the brand appears in the sources, platforms, and environments AI systems rely on to form recommendations.
Visibility only matters if it exists in places AI trusts.
Data
We structure facts, content, and schema so AI systems can extract, verify, and recall accurate information.
Clear structure prevents misinterpretation and hallucinated summaries.
Integrity
We reinforce trust through third-party validation, citations, and consistent external signals.
AI systems favor brands with redundancy, verification, and credibility beyond their own website.
Why This Works
Most growth problems are not traffic problems.
They are understanding problems.
SearchTides starts where AI decision-making actually begins.
By fixing positioning, clarity, and structure first, brands stop fighting their own growth. Marketing becomes more efficient. Recommendations become more consistent. Results compound instead of reset.
Who We Work With
- Are growing, but feel capped
- See inconsistent AI visibility or recommendations
- Know rankings alone no longer explain performance
- Common partners include financial services, SaaS companies, marketplaces, and ecommerce brands
- We are not a good fit for local businesses, early stage startups, or ecommerce companies with limited brand awareness
- We specialize in regulated industries
AI Has Changed
How Decisions Are Made.
SearchTides helps brands change how they are understood.
What people are saying
“We were lightyears ahead of where the market was heading.
While others scrambled to react to changing AI standards, we already had the strategy in place thanks to the work with SearchTides. Every shift that’s happened in the last year, from how models evaluate brands to how they filter noise has only validated the decisions we made early.”
– Director of Digital Marketing,
FinTech
“This AI work is becoming the foundation for how we think across teams.
We’re also using these AI insights to educate product, payments, and other internal teams on how to make [this shift]”
– Director of ASO,
Sports Betting
Big kudos!
“I just wanted to give kudos where kudos is due for being ahead of the AI game and being thought leaders in the space. And this is why we’ve worked with you for almost seven years now.”
– Digital Marketing Director,
Financial Services