Sofia is Account Coordinator at SearchTides, where she helps clients get the most out of AI Undercurrent, the methodology behind SearchTides’ AEO work, and, for some of them, SEO campaigns alongside it. She moves between clients and internal teams, making sure nothing gets forgotten, work happens on time and everyone feels good about it. She also helps build the internal hubs, processes, tools and documentation the team runs on.
Sofia joined SearchTides in early 2026, drawn in by the AI Undercurrent methodology, after a career of wearing many hats: psychologist and neuroscientist with a decade in research, kindergarten teacher and event organizer, to name a few. She finds a lot of meaning in supporting people and is very curious about human-AI interaction and decision-making. Helping good solutions get surfaced when someone asks an LLM for a product, a service or an answer to their problem is what makes SearchTides’ work so interesting to her.
When not at SearchTides, Sofia is most likely somewhere in nature admiring the world, dancing Lindy Hop, singing, exercising, spending time with her family, or working with people in her embodiment-and-games coaching capacity.
Sofia is Account Coordinator at SearchTides, where she helps clients get the most out of AI Undercurrent, the methodology behind SearchTides’ AEO work, and, for some of them, SEO campaigns alongside it. She moves between clients and internal teams, making sure nothing gets forgotten, work happens on time and everyone feels good about it. She also helps build the internal hubs, processes, tools and documentation the team runs on.
Sofia joined SearchTides in early 2026, drawn in by the AI Undercurrent methodology, after a career of wearing many hats: psychologist and neuroscientist with a decade in research, kindergarten teacher and event organizer, to name a few. She finds a lot of meaning in supporting people and is very curious about human-AI interaction and decision-making. Helping good solutions get surfaced when someone asks an LLM for a product, a service or an answer to their problem is what makes SearchTides’ work so interesting to her.
When not at SearchTides, Sofia is most likely somewhere in nature admiring the world, dancing Lindy Hop, singing, exercising, spending time with her family, or working with people in her embodiment-and-games coaching capacity.
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