Research
GEO vs SEO: Same Umbrella, Different Lens
Is GEO just SEO? SEO is an umbrella of specialties, and GEO is one lens: mentions, reviews and how AI answers see your brand. Five shifts explained.
The SearchTides Blog
Research and insights on AI search
Original data, field notes and practical guides on how AI systems understand, compare and recommend brands.
Research
GEO vs SEO: Same Umbrella, Different Lens
Is GEO just SEO? SEO is an umbrella of specialties, and GEO is one lens: mentions, reviews and how AI answers see your brand. Five shifts explained.
Research
We Asked Five AI Tools Who to Vote For. One of Them Answered.
2,516 answers across 17 races: four AI tools wouldn't pick a candidate unprompted, Perplexity did in about a quarter of its answers, Claude picked once voters stated a side, and a new wave of AI-built voter guides is feeding them all.
Research
The script.google.com Spam Wave: How Google Apps Script Pages Took Over Google’s Own Results
Spam pages on Google Apps Script grew from 32K to 51M monthly visits through Google's August and September 2026 spam updates, were cited by AI Overviews and AI Mode, then vanished.
Insights
LLM Attribution for E-Commerce: Which Models Drive Traffic & Sales
LLM-referred ecommerce traffic converts 31% higher than traditional channels. Learn which models drive sales, why last-click attribution fails, and how to optimize for ChatGPT and Perplexity.
Insights
5 Critical Steps for Building an AI Brand Presence in a Post-Google World
94% of B2B buyers now use AI. Here’s a 5-step guide to building an AI brand presence to ensure your company is understood, trusted, and recommended in a post-Google world.
Insights
7 Best AI Search Company Options to Future-Proof Your Content Strategy
By 2026, over 40% of B2B sales will be AI-led. This guide reveals the 7 best AI search company options to ensure your brand is understood and recommended by AI.
Insights
8 Essential AI Visibility Services to Audit and Optimize Your Digital Footprint
With B2B buying decisions now involving 13+ stakeholders, AI is the new gatekeeper. Here’s how 8 essential AI visibility services deliver a complete brand audit.
Insights
Ranking the Best AI Visibility Company Specialists for 2026 Growth
With 96% of B2B companies invisible to AI, choosing the right partner is critical. Here is our ranking of the best AI visibility specialists for 2026 growth.
Research
Three Verified AI Incidents Every Business Owner Needs to Know About
A viral story merged three separate AI incidents into one. Here are the verified facts on each, and what they mean for business owners who use AI.
Research
How LLM’s choose Citations and Why Certain Brands Win
Understanding the mechanics behind AI-generated responses and how to position your brand for visibility in the age of conversational search.
Research
US AI Search Trust Survey Statistics (March 2026)
What 1,001 Americans really think about Google AI, ChatGPT, bias, misinformation, and who controls what they see in search.
Insights
Survey Says Google AI shows Bias
New SearchTides survey data shows 70% of Americans believe Google AI favors advertisers. Here is what the numbers mean and what businesses should do about it.
Insights
Agentic AI Shopping: How Autonomous Agents Are Transforming Online Retail
AI agents now discover products, compare prices and complete purchases for shoppers. What agentic AI shopping means for retailers, and how to stay visible.
Insights
Best chatGPT marketing agency 2025: why your next customer is an algorithm
In 2025, the best ChatGPT marketing agency is not one that simply uses AI tools for efficiency, but one that has mastered the strategic discipline of marketing *to* the AI itself. SearchTides pioneers this essential shift with its proprietary Algorithmic Influence Optimization (AIO) methodology, pre
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