case study

Leading iGaming Brand: #1 in AI Visibility

While we’re limited in what we can disclose from our ongoing partnership with this leading sports betting and iGaming brand, we’ve worked together since late 2019 to help the brand stay ahead of every major search and AI evolution. Our collaboration has consistently focused on strengthening the brand’s visibility, both in traditional search and now across AI-generated results that shape discovery and decision-making in real time.

Results at a Glance:

Across every AI-generated answer and topic we track, the brand appears more than twice as often as any direct competitor. Most competitors surface only when AI models generate clustered answers (e.g., “top 5” lists). The brand, however, is also recommended more frequently as a standalone choice, or in shorter, higher-trust recommendations. Within multi-brand responses, the brand consistently ranks at the top of the list, outperforming the rest of the industry in both placement frequency and prominence. This leadership extends across all major GPT and LLM models currently in circulation, underscoring the brand’s dominance in AI-driven discovery.

We can share the following AI Visibility Metrics for the brand and the broader iGaming industry:

Share of voice in AI answers: the client ranks #1 at 15.7%, about double the nearest competitor

Across every AI generated answer and topic we track, the brand appears over double the amount that any of it’s competitors do.

Most of the competitors appear during cluster answers (ie when there is a list provided), but the brand is additionally recommended more frequently, and more often when there is a shorter list or single recommendation.

Average position in AI answers improved from about 2.6 to 1.6 between June and October

For the topics we cover, the brand is shown at the top of lists. For example, ChatGPT might list 3-4 brands in response to a question. The brand outranks the rest of the industry in its average position, in how high it appears in a list.

Visibility by AI platform: the client leads every platform at 72–82%, competitors 4–48%

This overall outperformance extends across all major GPT and LLM models that we track.

These results demonstrate what happens when algorithmic insight meets sustained execution: early adoption, data-backed iteration, and consistent visibility in the channels shaping tomorrow’s consumer decisions.

Topic · How AI visibility works · part of the AI Visibility Engineering guide

Leading iGaming Brand: #1 in AI Visibility

Results at a Glance:

More on how AI visibility works

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