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Services · AI Reputation
Fix what AI gets wrong about you
AI Reputation corrects how AI describes your brand. Most of the work is brand change: old names, past owners, retired products and outdated facts that AI keeps repeating long after you’ve moved on.
The problem
AI wants one consistent story. Your history gives it several
Language models learn from years of web content. Old press, directory listings, review sites and your own past pages all still describe the brand you used to be.
When those sources disagree, AI either picks the wrong fact or loses confidence in you altogether. Either way, the customer gets the old story.
How it works
What we do
- 01
Map what AI says
We test each AI platform for how it describes you, and log every outdated fact, contradiction and hallucination.
- 02
Trace each error to its source
Old press, directories, knowledge bases, review sites, or your own pages. Every wrong answer comes from somewhere.
- 03
Correct the record
One source of truth on your site, structured data and canonical language, then updates across profiles, knowledge bases and third parties.
- 04
Answer the negatives
Where AI surfaces complaints, we publish clear, honest content that addresses them, so AI has a counter-narrative to cite.
- 05
Watch for drift
We keep testing, so old stories don’t creep back after model updates.
What you get
Deliverables
- AI brand auditWhat each platform says about you, with every error and where it came from.
- Canonical Language SetThe current, correct description of your brand, ready to deploy everywhere.
- Correction planEvery source to update, in priority order, with owners.
- Counter-narrative contentPages that answer the concerns AI raises about you.
Proof
Results from this kind of work
Questions
Frequently asked questions
We rebranded years ago. Why does AI still use our old name?
Because the old name is still all over the sources AI learned from and still retrieves. Fixing it means updating those sources, not just your own site.
Can you remove negative reviews?
No, and we wouldn’t try. We make sure AI also has accurate, current information to cite, including clear answers to the concerns people raise.
How long until AI changes its answer?
Changes on your own site can show up in weeks. Third-party corrections and older training data take longer, which is why we keep monitoring.
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