Our Point of View
SEO in the AI-first era of search.
It all begins with getting the Foundational pieces in place first: Your content, links, technical SEO, and on-site SEO. Historically, that was enough. Today, it’s not.
Enter: The Influence & Human Layers of SEO.
Starting at the bottom, hover & click each layer of the SearchTides Pyramid and our Co-Founder Greg will walk you through the importance of each layer – in a way that actually makes sense.
![](https://searchtides.com/wp-content/uploads/2023/12/Our-POV-Human_SearchTides-bigger-font.png)
![](https://searchtides.com/wp-content/uploads/2023/12/Our-POV-Influence_SearchTides-bigger-font.png)
![](https://searchtides.com/wp-content/uploads/2023/12/Our-POV-Foundational_SearchTides-bigger-font.png)
Click here
![Our POV - Human Layer](https://searchtides.com/wp-content/uploads/2023/12/Our-POV-Human-Layer-1.png)
The
Human
Layer of SEO
What we believe the future to be.
![Our POV - Influence Layer](https://searchtides.com/wp-content/uploads/2023/12/Our-POV-Influence-Layer-1.png)
The
Influence
Layer of SEO
Experience / Expertise
Authoritativeness / Trustworthiness
![Our POV - Foundational Layer](https://searchtides.com/wp-content/uploads/2023/12/Our-POV-Foundational-Layer-1.png)
The
Foundational
Layer of SEO
Power / Authority / Trust
A Proven Framework For
Achieving Greatness
If you only want to dip your toes in the water, we're probably not a good fit for each other. On the other hand, if you're ready to become the dominant player in your space, it's time to chat.