DATA ANALYST
SearchTides is a pioneering SEO and link building agency that stands at the forefront of the digital marketing industry. We are committed to helping SEO and digital teams amplify their rankings and revenue in the competitive, AI-first world of search. Recognizing the transformative power of data, SearchTides has mastered the art of decoding search engine algorithms, quantifying them into thousands of ranking factors to create a formidable competitive advantage for our clients. Our services are not just about understanding algorithms; they’re about applying this knowledge on a massive scale to secure substantial results.
Our agency’s philosophy rejects outdated and opaque SEO practices, focusing instead on transparency, data-driven strategies, and aligning closely with clients’ objectives. By challenging industry norms and tirelessly innovating, SearchTides has developed a comprehensive, four-pillared framework that scrutinizes websites for over- and under-performance, guiding clients precisely on what is required to dominate their industry. Our approach to link building is equally sophisticated, emphasizing the importance of a strategic internal-to-external link ratio and aligning with Google’s priorities to enhance site quality and relevance.
As a Data Analyst at SearchTides, your role is pivotal in crafting comprehensive reports that provide clear insights into our daily data. Your expertise will contribute significantly to enhancing and ensuring sustained progress within our link department. It’s essential that your reports not only reflect the intricate nature of our data but also empower our team with actionable intelligence to optimize our internal processes and drive continuous growth.
What are we looking for in a Data Analyst?
Your largest KPI will be the objective measurement and accountability of our client campaigns. You will also be asked to identify trends and areas for improvement, help the team with better decision-making based on a constant increase of data quality. There are three main ways that you’ll work to deliver these results:
Working on client campaigns data
- Collaborating with the Project Manager and Associate Link Manager to create, analyze and improve the data reports.
- Activities Include, but are not limited to:
- Uncover Key Campaign Trends
- In-depth Analysis of each Campaign stage
- Presentation of findings in a visually appealing way
- Active learning of the softwares used
- Constant learning of the internal processes
- Create and analyze data and reports. You’ll use the data given to you, to periodically create documents for reporting. Such reports must be easy to understand and have meaningful information on simple and effective presentations.
- Support your findings with data and be confident in your ability to proactively answer questions that the team might have before they ask them.
Collaborating with team members
- In addition to your work with the Project Manager and Associate Link Manager, you’ll work with or report to:
- The Head of Link Building to report on any information it might need or answer specific questions through meetings or slack.
- Outreach Team Lead to discuss and report any trend or key information they found.
- Software Lead to understand how the data is gathered, what are the indicators and any insights needed to gather a better understanding of the data files you will receive. Help test new tools for the department.
- You might also work with other team members based on the success of your reports.
Staying at the forefront of trends
- Masterfully manage and interpret complex data sets, crafting visually compelling reports that not only communicate insights effectively but also utilize the latest tools and technologies to ensure our reporting stays innovative and trendsetting.
- Communicating with the rest of the team to guarantee your understanding of any industry change that might affect the ending results of the campaign.
About You:
First, aligning with our company values is the minimum requirement to have a conversation:
- Taking ownership
- Communication
- Integrity
- Empathy
- Persistence
- Always Learning
- Stay Humble and Modest
Sound like you? Great! This should also sound like you:
- Demonstrates a solid track record of managing and reporting extensive data sets, showcasing creativity in data presentation and a steadfast dedication to continuous learning across various industries.
And, these should too:
- Anticipating, and solving problems, are at the core of who you are
- You know how to present your reports in a clear and concise manner
- You love learning why things happen and making things better, even if they are already great
- Be autonomous as a default, while asking questions regularly
- Change should be a constant for you.
- Changing focuses as priorities change doesn’t trip you up
- You love talking to team members, building relationships and trust with them, helping your reports to nurture from those interactions
- You’re able to digest and implement feedback
- You’re able to storytell with data, finding insights and trends in our campaigns, and showcasing what’s working and what’s not
Requirements
- Minimum 1 year of hands-on experience in a data analysis role, preferably within a high-growth agency or dynamic business environment.
- Proficiency in data analysis and visualization tools such as Python, R, Tableau, Power BI, and Excel.
- Strong communication skills, with the ability to articulate complex data insights in a clear and concise manner to team members.
- Demonstrated ability to manage large datasets, ensuring accuracy and relevance in reporting and decision-making processes.
- Experience in utilizing statistical methods and machine learning algorithms for predictive analysis and trend forecasting.
- Capability to work independently in a remote setting, maintaining productivity and meeting deadlines effectively.
The Other Cool Stuff:
SearchTides has been fully remote since 2015. We’ve figured out how to build a culture while being remote, balance time away from the screens, still strive for excellence, and do it all while having a good time throughout.
We also have:
- Monthly guest speakers (everything from house plants to mixology sessions)
- Ten company-wide federal holidays off per year based on US calendar
- Winter break shut down! In addition, our office is closed the last week of the year (yes, it’s PTO!)
- Plus, 15 additional days of PTO
- Plus, you get your birthday off. And you get to come back to a slew of happy birthday messages in Slack
- You receive a fancy laptop + any monitor needs
- A healthcare reimbursement plan
- A sponsored mental health program
Compensation: Dependant on Experience and Location
To apply:
1) Send an email to careers [at] searchtides [dot] com with the subject line “Data Analyst – [YOURNAME]”
2) Please include a link to your LinkedIn, as well as your resume / CV and a cover letter
3) Please include a link to, or attach directly, your favorite meme
Our application process:
- You submit your cover letter and resume / CV
- You are invited to answer a few questions via loom.com
- We have a first interview
- We have a second interview
- You might be asked to submit a trial project that you will be paid for if not hired
- We make you an offer