Case Study:
Taking Flight Within the Travel Space
The Quest
As an example of an earlier-stage campaign, this travel company wanted to push towards getting a seat at the table amongst well-known industry giants. Of course, a modest DR of 35 and a deficit of tens of thousands of referring domains make this project challenging.
The Dragons
Each of their competitors’ websites are known worldwide, complete with Domain Ratings (DR) of 80+. Even still, this client wanted to rank for high-intent commercial keywords.
The Grail
At-a-glance campaign results:
- Increased organic traffic from ~40 users per day to over 2,000.
- Increased DR from 35 to 45.
- Organic traffic increased from 2.5% of total traffic to 68.23%.
A Closer Look
Organic traffic had increased from approximately 40-50 users per day to about 460 users per day as of November 2022.
At the beginning of 2022, organic traffic was responsible for about 2.5% of traffic and as of November 2022, consisted of approximately 38% of total website traffic.
This trend has continued thus far in 2023, with organic traffic currently sitting at about 2,000 visits per day.
SearchTides began a modest link-building campaign in July 2021. The website had a DR of 35 and had been relatively flat in terms of DR from the prior nine months (DR34 in Sept 2019). As of October 2022, it sat at a DR45, an increase of 10 points.
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