Home of the SearchTides
AI Undercurrent
AI doesn’t reward the best, it rewards the strongest signal.
The SearchTides AI Undercurrent is a proprietary framework developed by SearchTides, made to decode how AI systems make commercial decisions. It maps the 5 layers that determine which company wins.
Identity Layer
Language Layer
Distribution Layer
Data Layer
Integrity Layer
SearchTides
We work with leaders who understand that AI has permanently changed how people buy, and its adoption is accelerating every day.
What people are saying
“We were lightyears ahead of where the market was heading.
While others scrambled to react to changing AI standards, we already had the strategy in place thanks to the work with SearchTides. Every shift that’s happened in the last year, from how models evaluate brands to how they filter noise has only validated the decisions we made early.”
– Director of Digital Marketing,
FinTech
“This AI work is becoming the foundation for how we think across teams.
We’re also using these AI insights to educate product, payments, and other internal teams on how to make [this shift]”
– Director of ASO,
Sports Betting
Big kudos!
“I just wanted to give kudos where kudos is due for being ahead of the AI game and being thought leaders in the space. And this is why we’ve worked with you for almost seven years now.”
– Digital Marketing Director,
Financial Services