After a $42bn purchase of Covidien Ltd., Medtronic (NYSE: MDT) needed a way to raise awareness and drive traffic to a new set of medical devices focused on addressing the hospital issue of Respiratory Compromise.
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Princess Royale Hotel: $600,000 in yearly revenue increases from SEO
Before SearchTides | After SearchTides | |
Website Traffic | 6,812/mo | 14,974/mo |
SEO Traffic (Non-branded) | 1,146 | 4,034 |
Increase in SEO Traffic | – | 252% |
Number of Bookings from SEO | 45.84 | 161.36 |
Revenue from SEO traffic | $20,421.72/mo | $71,885.88/mo |
Before SearchTides

After SearchTides

The Challenge:
Beautiful Ocean City, Maryland is a popular vacation spot throughout the year. Brand name hotels such as Marriott, Holiday Inn, and Hilton dominate the ocean-facing strip. The search engine space is even more crowded with players such as Hotels.com, Kayak, Expedia, and Trip Advisor occupying the top spots. SearchTides was issued a straightforward yet significant challenge: plow directly through the giants present on Google and drive more hotel reservations to the Princess Royale hotel via organic traffic.Results:
At the beginning of the project, there wasn’t much organic traffic, and what was coming in was coming from the wrong sources (e.g. “ocean city webcams”):
Before SearchTides | After SearchTides | |
Website Traffic | 6,812/mo | 14,974/mo |
SEO Traffic (Non-branded) | 1,146 | 4,034 |
Increase in SEO Traffic | – | 252% |
Number of Bookings from SEO | 45.84 | 161.36 |
Revenue from SEO traffic | $20,421.72/mo | $71,885.88/mo |