After a $42bn purchase of Covidien Ltd., Medtronic (NYSE: MDT) needed a way to raise awareness and drive traffic to a new set of medical devices focused on addressing the hospital issue of Respiratory Compromise.
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Princess Royale Hotel: $600,000 in yearly revenue increases from SEO
| Before SearchTides | After SearchTides | |
| Website Traffic | 6,812/mo | 14,974/mo |
| SEO Traffic (Non-branded) | 1,146 | 4,034 |
| Increase in SEO Traffic | – | 252% |
| Number of Bookings from SEO | 45.84 | 161.36 |
| Revenue from SEO traffic | $20,421.72/mo | $71,885.88/mo |
Before SearchTides
(Source: Semrush.com)
After SearchTides
(Source: Semrush.com)
The Challenge:
Beautiful Ocean City, Maryland is a popular vacation spot throughout the year. Brand name hotels such as Marriott, Holiday Inn, and Hilton dominate the ocean-facing strip.
The search engine space is even more crowded with players such as Hotels.com, Kayak, Expedia, and Trip Advisor occupying the top spots.
SearchTides was issued a straightforward yet significant challenge: plow directly through the giants present on Google and drive more hotel reservations to the Princess Royale hotel via organic traffic.
Results:
At the beginning of the project, there wasn’t much organic traffic, and what was coming in was coming from the wrong sources (e.g. “ocean city webcams”):
The Princess received 6,812 search visitors a month, but only 1,146 of those were searching for non branded terms (e.g. “ocean city md resorts” as opposed to “Princess Hotel Ocean City”).
By month 9, traffic from our SEO campaign increased by 252%. Website traffic more than doubled, and the number of bookings from SEO traffic nearly tripled.
| Before SearchTides | After SearchTides | |
| Website Traffic | 6,812/mo | 14,974/mo |
| SEO Traffic (Non-branded) | 1,146 | 4,034 |
| Increase in SEO Traffic | – | 252% |
| Number of Bookings from SEO | 45.84 | 161.36 |
| Revenue from SEO traffic | $20,421.72/mo | $71,885.88/mo |
SearchTides was directly responsible for driving an increase in monthly revenue of $51,464.16, representing an annualized increase of $617,569.92.
Материалы по теме:
Merging Websites After a $40 Billion Acquisition
Medtronic: Respiratory Compromise
Before SearchTides (Monthly Traffic at 199,045):
(Source: Semrush.com)
After SearchTides (Monthly Traffic at 289,473):
(Source: Semrush.com)
The Challenge:
Medtronic (NYSE: MDT) had recently purchased Covidien Ltd. for ...
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