Taking on Hotel Industry Behemoths… and Winning

Princess Royale Hotel: $600,000 in yearly revenue increases from SEO

Before SearchTides

(Source: Semrush.com)

After SearchTides

(Source: Semrush.com)

The Challenge:

Beautiful Ocean City, Maryland is a popular vacation spot throughout the year. Brand name hotels such as Marriott, Holiday Inn, and Hilton dominate the ocean-facing strip.

The search engine space is even more crowded with players such as Hotels.com, Kayak, Expedia, and Trip Advisor occupying the top spots.

SearchTides was issued a straightforward yet significant challenge: plow directly through the giants present on Google and drive more hotel reservations to the Princess Royale hotel via organic traffic.

Results:

At the beginning of the project, there wasn’t much organic traffic, and what was coming in was coming from the wrong sources (e.g. “ocean city webcams”):

The Princess received 6,812 search visitors a month, but only 1,146 of those were searching for non branded terms (e.g. “ocean city md resorts” as opposed to “Princess Hotel Ocean City”).

By month 9, traffic from our SEO campaign increased by 252%. Website traffic more than doubled, and the number of bookings from SEO traffic nearly tripled.

SearchTides was directly responsible for driving an increase in monthly revenue of $51,464.16, representing an annualized increase of $617,569.92.